Launching a new product into the market can be the beginning of a wonderful journey or a total fiasco. It is a key moment that requires all your care and attention.
The term “growth hacking” has become quite a buzzword over the past few years, referring to non-traditional digital marketing strategies to ensure rapid growth. Many startups use these types of techniques to guarantee a quick penetration in the market but growth hacking can be just as useful to companies of any size.
Today we are sharing 10 marketing strategies for new products that use growth hacking.
10 Marketing Strategies to Launch Your Product
1. Organize a Pre-Launch Giveaway
For a product to take off quickly, you need to create a feeling of expectation and excitement for its release starting weeks or even months in advance.
One of the most popular techniques to do this is through pre-launch giveaways and contests. Give your product away to an exclusive group of lucky participants, in exchange for them helping to get the word out. There are a variety of options: Instagram contests, awards for the most creative ideas, giveaways, etc.
2. Increase Your Organic Visibility
In other words, your SEO needs to be on point. Having a well positioned website on search engines gives you a steady “base” of traffic to show off your new product which is much easier than starting from square one.
3. Create Shareable Content
Consistently creating content is one of the most reliable digital marketing strategies, especially in the medium to long run.
Invest time in creating a high quality blog that talks about your business or related topics that consumers will be interested in reading about. The goal is to get the users themselves to share your content, bringing traffic to your website on a regular basis.
4. Take a Chance with Remarketing
A well-rounded marketing strategy guides users through the conversion funnel.
Consumers are in different moments of the purchasing process and they might not be ready to purchase from you the first time they hear about your product. But, this doesn’t mean they’re not still potential customers! You can nurture them overtime using different remarketing tactics, like remarketing ads.
5. Create a Recommendation System
Word of mouth continues to be an incredibly effective way to spread the news about new products or services. Users naturally talk to their friends about the products they use and recommend. You can also give them a little push to get the wheels turning. How? By creating an incentive system for recommendations.
6. Optimize Your Website Speed
This is a trick that is as simple as it is effective: make sure your website is running at top speed.
There is nothing more frustrating than a website that takes ages to load. A quick and fluid website improves user experience and brand perception.
7. Establish Relationships with Influencers
Influencers are the kings and queens of social media marketing. As experts in a given area or industry, they tend to have a loyal audiences waiting and willing to follow their recommendations. Think of influencer marketing as the digital version of word of mouth marketing.
8. Take Care of Your Customer Service
Over the past few years, customers have gotten used to getting answers from companies 24/7 so set up a system to help them whenever they need it.
Customer service is most likely one of the areas in which careful employee selection is most important. Your company’s ambassadors should be patient and empathetic in order to offer your client the experience they deserve.
9. Prepare your FAQ Before Launching Your Product
When you launch a new product or service, users usually have a bunch of questions about how it works and what they can do with it. The more innovative it is, the more you will have to explain it. Our recommendation is to get as much as possible done and prepared ahead of time by creating a complete and easy to find “Frequently Asked Questions” section. Ideally, encourage users to visit it before reaching out to you with their questions and make it as easy as possible to access.
10. Don’t Forget About Email Marketing
Email marketing often gets a bad rep for being out of fashion, but the truth is it continues to be as effective as ever. Don’t overlook this marketing strategy!
In order to effectively implement an email marketing strategy, the first step is to create a database with your clients. The more information you have on each one of them the better. Think about things such as age, residence, children and of course, previous purchases or products they have shown interest in.
That’s all for today’s blog. Hope we were able to share our thoughts with you.
Comment down some of your suggestions too.