How SkyWalk Accelerated Merchant Acquisition for Sundarban E-Commerce

From Digital Awareness to 1,500 New Merchants in Just 2 Months: How SkyWalk Accelerated Merchant Acquisition for Sundarban E-Commerce

A SkyWalk Digital Marketing Case Study | Brand Awareness | Performance Marketing | Merchant Acquisition

What does it take to turn an established courier brand into a preferred delivery partner for thousands of online entrepreneurs?

For online businesses, delivery is not just the final step of a transaction. It is an essential part of the customer experience. Whether someone operates a Facebook-based clothing store, an Instagram business, or a growing e-commerce platform, choosing the right delivery partner can directly influence business operations and customer satisfaction.

Sundarban E-Commerce, backed by the established logistics network of Sundarban Courier Service, had an opportunity to strengthen its connection with this growing community of online sellers.

But reaching potential merchants and convincing them to register requires more than simply promoting courier services.

It requires a digital marketing strategy that creates awareness, communicates business value, generates relevant traffic, and encourages potential merchants to take action.

That was the challenge SkyWalk set out to address.

We developed a multi-stage digital marketing strategy focused on brand awareness, audience engagement, website traffic generation, and merchant acquisition.

The objective was to make Sundarban E-Commerce more visible among online entrepreneurs while turning that visibility into measurable business opportunities.

The result: 1,500 new merchant sign-ups within just two months, supported by 887,656 people reached, 2.22 million impressions, 57,652 post engagements, and 9,136 landing page views.

Here is how we approached the challenge, executed the strategy, and helped Sundarban E-Commerce strengthen its digital merchant acquisition.

Project Overview: The Campaign at a Glance

The headline achievement: 1,500 new merchant sign-ups in two months.

01. The Brand Journey: Connecting an Established Logistics Network with a Growing Digital Business Community

Sundarban Courier Service has been a recognized name in Bangladesh’s courier and logistics industry since 1983.

Over the years, the company has developed an extensive delivery network and established its presence in parcel transportation, courier services, and business logistics.

With the expansion of online commerce in Bangladesh, the logistics industry has also experienced a significant shift.

Thousands of entrepreneurs now operate through Facebook pages, Instagram accounts, independent websites, and online marketplaces. For these businesses, delivery is an essential operational requirement.

They need a logistics partner that can help them deliver products to customers, manage regular shipments, and support their business operations.

This created an important opportunity for Sundarban E-Commerce.

The brand’s merchant service could connect online businesses with Sundarban’s established courier infrastructure, providing an opportunity for merchants to use its delivery network as part of their business operations.

However, the opportunity was not limited to existing online sellers.

New entrepreneurs, home-based businesses, and emerging digital brands also represented a potential merchant acquisition audience.

The challenge was to bring this audience closer to Sundarban through a more structured digital marketing approach.

The opportunity was clear: position Sundarban E-Commerce as a relevant delivery

02. The Challenge: Reaching Online Entrepreneurs and Converting Their Interest into Merchant Registrations

Having an established brand and a nationwide delivery network provides a strong foundation.

But when it comes to merchant acquisition, potential customers need to understand how a service fits their individual business requirements.

Sundarban needed to reach a broader community of online sellers, increase awareness of its merchant services, and generate new registrations.

We identified five important challenges that shaped our marketing strategy.

Challenge 1: Reaching the Right Online Business Audience

The online seller community is diverse.

Some merchants operate small Facebook businesses, while others manage Instagram stores, independent e-commerce websites, and growing retail operations.

Their delivery requirements and business needs can vary significantly.

A generic awareness campaign would not necessarily attract people with genuine merchant acquisition potential.

We needed to focus on audiences relevant to online selling, entrepreneurship, and business operations.

Challenge 2: Communicating the Merchant Value Proposition

Potential merchants might recognize Sundarban as an established courier company without fully understanding the benefits of its merchant services.

We needed to communicate the service from the perspective of an online business owner.

Instead of simply saying that Sundarban delivers parcels, the communication needed to explain why having a dependable delivery partner matters for an online business.

Challenge 3: Turning Awareness into Meaningful Engagement

A person might see a Sundarban advertisement without immediately considering merchant registration.

We needed to create multiple opportunities for potential merchants to interact with the brand, understand its services, and develop interest in joining.

Challenge 4: Generating Relevant Website Traffic

Driving traffic is not the same as acquiring merchants.

The campaign needed to bring relevant audiences to the merchant registration destination and encourage them to explore the registration process.

Challenge 5: Generating Measurable Business Outcomes

Reach, impressions, and engagement are important marketing indicators, but they are not the ultimate business objective.

The actual objective was to expand the merchant base.

Therefore, we needed a strategy that connected the early stages of the marketing funnel with the final acquisition goal.

Our central challenge was to transform digital visibility into merchant acquisition opportunities.

03. The Strategic Approach: Building a Four-Stage Merchant Acquisition Funnel

We did not approach Sundarban’s campaign as a single advertising activity.

Instead, we developed an integrated digital marketing strategy with four connected stages.

Stage 1: Brand Awareness

Introduce Sundarban E-Commerce and its merchant services to relevant online business audiences.

Stage 2: Engagement

Build interest in the merchant proposition through relevant advertising communication and audience interaction.

Stage 3: Traffic Generation

Direct interested prospects towards the official merchant portal.

Stage 4: Conversion & Merchant Acquisition

Encourage potential merchants to complete the registration process.

The four stages were designed to work together.

Awareness created opportunities for discovery. Engagement developed interest. Traffic generation connected potential merchants with the registration destination. Conversion-focused activities supported merchant acquisition.

Our strategy was based on one important principle:

Every stage of the campaign needed to move potential merchants closer to becoming registered business partners.

04. Phase One: Brand Awareness – Reaching the Next Generation of Online Sellers

The first step was to increase Sundarban E-Commerce’s visibility among the online business community.

We focused on introducing the merchant service to audiences who could potentially benefit from a delivery partnership.

Audience targeting direction

Our audience strategy focused on relevant groups, including:

• Facebook-based online business owners.
• Instagram entrepreneurs.
• Small and medium-sized business owners.
• Home-based entrepreneurs.
• E-commerce operators.
• People interested in online business and entrepreneurship.
• Emerging businesses looking for delivery partners.

The purpose was to establish a connection between Sundarban’s merchant services and the everyday needs of online businesses.

Creative and communication direction

We focused on communicating the business value of using a delivery partner.

The messaging direction was built around the idea:

উদ্যোক্তার স্বপ্নকে এগিয়ে নিতে আমরা পাশে আছি নিরন্তর।

This positioned Sundarban as a business-supporting logistics partner rather than simply another courier service.

Campaign execution

We used Meta awareness campaigns to increase brand exposure and introduce Sundarban’s merchant proposition to relevant audiences.

The supplied Ads Manager dashboard shows eight selected campaigns and 31 advertisements, with Awareness listed as the objective for the visible campaign advertisements.

The awareness stage created opportunities to reach new audiences and strengthen the brand’s visibility among potential merchants.

05. Phase Two: Engagement—Turning Brand Recognition into Merchant Interest

Once potential merchants were exposed to the brand, the next objective was to encourage them to interact with Sundarban’s communication.

We focused on content that connected with the practical challenges faced by online sellers.

Communication themes

The campaign communication highlighted business-related needs such as:

• Managing regular customer orders.
• Finding a suitable delivery partner.
• Sending products to customers across Bangladesh.
• Supporting daily e-commerce operations.
• Managing delivery requirements.
• Growing an online business with logistics support.

We wanted potential merchants to understand how Sundarban’s services could become part of their daily business operations.

Engagement-driven execution

The campaign generated 57,652 post engagements according to the supplied Meta Ads Manager dashboard.

This indicated substantial interaction with the campaign advertisements.

The messaging and engagement activities helped create opportunities for potential merchants to become more familiar with the brand and its merchant proposition.

We also used messaging-oriented interactions as another touchpoint for potential customer inquiries.

The dashboard recorded 3,408 messaging conversations.

This provided an additional channel through which interested audiences could interact with Sundarban.

06. Phase Three: Traffic Generation—Bringing Potential Merchants to the Registration Destination

Awareness and engagement helped generate interest, but the next step was to guide potential merchants towards the merchant registration platform.

For this stage, the campaign focused on generating traffic to the relevant website destination.

We wanted to make the journey from advertisement to registration more direct.

Why the merchant portal mattered

An online entrepreneur interested in becoming a Sundarban merchant needs to know where to go and how to take the next step.

Sending potential merchants to unrelated pages can create unnecessary friction.

We therefore aligned the traffic generation approach with the merchant registration objective.

Our traffic generation activities

• Promoting Sundarban’s merchant services through digital advertisements.
• Directing relevant audiences towards the merchant portal.
• Encouraging website exploration.
• Creating registration opportunities.
• Monitoring clicks and landing page views.
• Evaluating traffic activity through Meta Ads reporting.

The traffic results

The supplied Meta Ads Manager dashboard recorded:

The 9,136 landing page views represented an important traffic indicator for the campaign.

It showed that the advertising activity generated substantial opportunities for audiences to reach the relevant landing pages.

The difference between clicks and landing page views also highlights why measuring actual page visits is important when evaluating traffic generation.

07. Phase Four: Conversion—Turning Interested Prospects into Registered Merchants

This was the most important stage because merchant acquisition was the primary business objective.

We wanted to move beyond brand exposure and website traffic and encourage potential merchants to take an actual registration action.

Our conversion approach

Relevant audience acquisition

We focused on audiences with interests and business characteristics relevant to online merchant services.

Clear communication

We connected the merchant proposition with the everyday needs of online entrepreneurs.

Focused registration destination

We directed interested audiences towards the merchant portal to encourage the next step.

Engagement and enquiry opportunities

We used engagement and messaging interactions as additional touchpoints for people interested in the service.

Business-focused performance evaluation

The primary success indicator was the number of new merchant registrations generated during the campaign period.

The outcome was significant.

Within just two months, Sundarban E-Commerce gained 1,500 new merchant sign-ups.

08. The Results: 1,500 New Merchant Sign-ups in Just Two Months

The campaign results demonstrate the scale of digital exposure and interaction generated during the campaign period.

The supplied Meta Ads Manager dashboard covers 31 advertisements across eight selected campaigns.

Here is the consolidated performance data.

Meta Advertising Performance Dashboard

The Main Business Outcome

1,500 New Merchant Sign-ups

Within two months, Sundarban E-Commerce gained 1,500 new merchant registrations.

This was the central business outcome of the project and demonstrated the opportunity created by connecting digital marketing with merchant acquisition.

887,656 People Reached

The campaigns reached 887,656 people.

This expanded Sundarban E-Commerce’s exposure among potential customers and online business audiences.

2,224,365 Impressions

The advertisements generated more than 2.22 million impressions.

This created repeated opportunities for potential merchants to discover the brand and become familiar with its merchant services.

57,652 Post Engagements

The campaigns generated 57,652 post engagements.

This reflected substantial interaction with the campaign communication and supported the awareness and engagement objectives.

9,136 Landing Page Views

The advertisements generated 9,136 landing page views.

This was an important indicator because it showed that audiences were moving beyond advertisement exposure and visiting the relevant web destinations.

46,784 Total Clicks

The campaigns generated 46,784 total clicks across the selected advertisements.

This demonstrated the volume of interactions with the advertising content and the opportunities created for further website exploration.

3,408 Messaging Conversations

The dashboard recorded 3,408 messaging conversations.

This provided another important engagement channel for potential merchants who wanted to interact with the brand.

$475.50 Total Advertising Spend

The reported Meta advertising expenditure was $475.50.

This provides a useful reference point when evaluating the scale of advertising activity against the campaign’s overall business outcome.

09. Understanding Campaign Efficiency: What the Data Reveals

Beyond the headline numbers, we also evaluated several efficiency indicators calculated from the supplied dashboard.

What these indicators mean

Average frequency of 2.51

On average, the reached audience received approximately 2.51 impressions per person.

This indicates repeated exposure opportunities throughout the campaign.

All-click CTR of 2.10%

Approximately 2.10% of total impressions resulted in clicks.

This provides an indication of how frequently audiences interacted with the advertisements through clicks.

Average CPM of $0.21

The calculated cost per thousand impressions was approximately $0.21, based on the reported advertising expenditure.

Average cost per click of $0.010

The reported advertising spend divided by total clicks gives an average cost of approximately one US cent per click.

Average cost per landing page view of $0.052

The calculated average advertising cost per landing page view was approximately five cents.

Engagement rate by reach of 6.49%

Post engagements represented approximately 6.49% of the total reach.

This provides another perspective on audience interaction with the campaign content.

All efficiency indicators above are calculated from the supplied Meta Ads Manager totals. They are not separately reported platform metrics.

10. The Impact: What Sundarban E-Commerce Gained

The campaign was designed to create value beyond social media exposure.

By connecting awareness, engagement, traffic generation, and conversion-focused activities, we supported Sundarban’s objective of expanding its merchant ecosystem.

1. Expansion of the Merchant Base

The acquisition of 1,500 new merchant sign-ups within two months provided Sundarban with a larger pool of registered potential business partners.

2. Increased Digital Brand Exposure

Reaching 887,656 people and generating 2.22 million impressions created opportunities to strengthen brand recognition among relevant online audiences.

3. Stronger Audience Engagement

The 57,652 post engagements and 3,408 messaging conversations demonstrated substantial interaction with the campaign communication.

4. More Opportunities for Merchant Enquiries

Messaging conversations and landing page visits created opportunities for potential merchants to learn more about the service and explore the registration process.

5. A More Structured Digital Acquisition Approach

The campaign connected multiple marketing objectives through a common business goal.

This established a clearer approach to using digital marketing as a merchant acquisition channel.

6. A Foundation for Long-Term Merchant Development

The newly acquired merchant registrations created opportunities for future onboarding, activation, shipment generation, and relationship development.

11. What Made the Campaign Effective?

We believe the campaign’s outcome came from connecting the right audience, the right message, and the right conversion destination.

There were five important strategic considerations behind the approach.

Audience Relevance

We focused on online sellers and entrepreneurs rather than treating every social media user as a potential merchant.

Business-Oriented Communication

We positioned Sundarban’s merchant service around the operational needs of online businesses.

A Connected Marketing Funnel

Awareness, engagement, traffic, and conversion were connected instead of being treated as separate campaign objectives.

Multiple Interaction Opportunities

We used website visits, advertising interactions, and messaging conversations to create different ways for potential merchants to engage with Sundarban.

Business-Focused Measurement

The primary outcome was merchant acquisition, not simply social media engagement.

The result was 1,500 new merchant sign-ups within two months.

Active Merchants

Merchant acquisition is an important milestone, but registration is only the beginning of the merchant lifecycle.

The next opportunity is to turn newly registered merchants into active users of Sundarban’s delivery services.

A registered merchant becomes more valuable to the business when they complete their first shipment, continue booking deliveries, and establish a recurring relationship with the logistics provider.

We see several opportunities for the next phase.

Merchant Onboarding Campaigns

Develop a structured communication journey to help newly registered merchants understand the platform, available services, and shipment booking process.

First Shipment Activation

Encourage registered merchants to complete their first shipment through relevant onboarding communication and targeted follow-up campaigns.

Merchant Segmentation

Segment merchants according to registration date, business category, shipment activity, and engagement level.

Re-engagement Campaigns

Reach registered merchants who have not yet started shipping and encourage them to explore the platform.

Retention and Repeat Shipment Campaigns

Develop ongoing engagement activities to encourage active merchants to continue using Sundarban’s services.

Merchant Performance Dashboard

Connect marketing data with merchant registration and shipment records to monitor:

• Merchant registrations.
• Registration completion rate.
• Cost per merchant registration.
• First-shipment conversion rate.
• Active merchants.
• Total shipments.
• Repeat shipment rate.
• Merchant retention.

This will help move the marketing strategy from registration-focused acquisition towards long-term merchant value and business growth.

13. The Bigger Picture: From Courier Service Awareness to Merchant Ecosystem Growth

The Sundarban E-Commerce campaign demonstrates how digital marketing can help an established logistics brand connect with a new generation of online entrepreneurs.

Sundarban already had an established logistics foundation.

The opportunity was to strengthen its digital presence among online businesses and make its merchant service more visible to people who needed a delivery partner.

SkyWalk approached this opportunity through a structured digital marketing strategy that connected awareness, engagement, traffic generation, and merchant acquisition.

The results were measurable:

• 1,500 new merchant sign-ups.
• 887,656 people reached.
• 2,224,365 impressions.
• 57,652 post engagements.
• 9,136 landing page views.
• 3,408 messaging conversations.
• $475.50 in reported Meta advertising expenditure.

These results represent more than campaign exposure.

They demonstrate how digital marketing activities can support an established business in reaching new audiences and creating opportunities for merchant acquisition.

For SkyWalk, the objective was not simply to make Sundarban more visible.

It was to connect digital visibility with a meaningful business outcome.

Because awareness creates opportunities. Engagement builds interest. And the right strategy turns interest into business relationships.

Want to Accelerate Your Business Growth Through Digital Marketing?

Every business has a different growth objective.

Some need stronger brand awareness. Others need qualified leads, customer acquisition, or a larger business partner network.

The key is to develop a digital strategy that connects marketing activities with the actual business objective.

At SkyWalk, we combine brand strategy, creative communication, performance marketing, audience engagement, and conversion-focused campaigns to help businesses create measurable growth opportunities.

Whether you are an e-commerce platform, logistics company, financial institution, or growing consumer brand, we can help build a digital marketing strategy around your business goals.

SkyWalk | Turning Digital Opportunities into Business Growth.

Website: https://skywalk.ltd/

Contact: +880 1706-005905